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Global perks provider for
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Our story starts with

A lifelong passion for riding bikes

We're glad you're coming along for the ride.

How it all started

Much to our co-founders’ delight, their passion intersected with an opportunity to start a specialist bicycle insurance company in 2008.

Ever since then, our team has been working tirelessly to get more people cycling and keep them cycling.

We currently cover cyclists in the United States, United Kingdom, New Zealand and Australia, with more regions planned soon.

At Sundays Insurance, we believe that riding a bicycle makes you the best version of yourself. It also makes the planet happier and healthier which in turn, looks after us and those who come after us. One small stroke that starts by trusting your balance, your bike, and yourself has the power to change the world.

Committed to delivering peace of mind

Our partner Hollard

Hollard is a global financial services business with operations in Australia, Africa, Europe, New Zealand, India, China and the United States.

Hollard Australia started from humble beginnings over 15 years ago with Richard Enthoven. As a pioneer in the Australian market, the business was able to draw on the remarkable 20-year history of insurance innovation of Hollard in the South African market.

Hollard entered the Australian market in 1999 and protects the assets and quality of life of over 700,000 Australian clients. Internationally, the Hollard Group provides a wide range of insurance products and services to more than 7.2 million policyholders.

Hollard’s unique business model and partnership philosophy have quickly established Hollard as the partner of choice for many of Australia’s leading underwriting agencies and independent insurance brokers, financial institutions and retailers.

Hollard is licensed by the Reserve Bank of New Zealand (RBNZ). It is also authorised by the Australian Prudential Regulation Authority (APRA) and holds an Australian Financial Services Licence issued by the Australian Securities and Investment Commission

Female cyclist on a road bike.

A global perks provider for Strava

Since 2017, we’ve been the exclusive global bicycle insurance partner for Strava, one of the world’s leading fitness tracking and social media apps. Through this partnership, we give Strava subscribers access to insurance benefits at no additional cost.

Why we love Sundays

Sundays are for riding at the crack of dawn while the rest of the city is asleep, even when the clouds look like rain. They’re also for sleeping in and moving slowly with the sun, exploring wherever your mood takes you.

They’re a day for lazy coffee rides, watching your kids taking their first independent pedal strokes in the park, or for having one last crack at your personal best before the weekend melts away.

They’re for tinkering, playing, pushing, laughing, and living. Ultimately, Sundays are for you.

Wherever they take you, we’ve got you covered on Sundays and beyond.

Join our team

Sundays Insurance is powered by countless cups of single-origin coffee and a stellar team of designers, developers, growth specialists, managers, and of course, cyclists. We’re always on the lookout for new talent, so if you’re passionate about the possibility of joining our team, please send your CV to